This website www.wardianlondon.com (“site”) is owned and operated by Eco World-Ballymore Holding Company (“Eco World-Ballymore”, “us” or “we”). This cookie policy was last updated on 22 May 2019.


    1.1. Cookies are small text files that are sent by a website to a web browser in order to place information on your computer’s hard drive. This enables a website to identify and track the web browser so a website can, for example, recognise a device each time it visits the website, remember user preferences and recommend certain content.
    1.2. Cookies in themselves usually identify the computer used rather than the individual user, but some cookies may contain personal information.
    1.3. Different cookies do different things and some are essential to the operation of a website, whilst others are not. The different types of cookies are:

    • 1.3.1 Strictly necessary cookies. These are cookies that are required for the operation of our site.
    • 1.3.2 Functionality cookies. These are used to recognise you when you return to our site, enabling us to personalise our content for you and remember your preferences.
    • 1.3.3 Targeting cookies. These cookies record your visits to our site, the pages you have visited and the links you have followed. We will use this information to make our site more relevant to your interests. We may also share this information (in anonymised form) with third parties for this purpose.
    • 1.3.4 Analytical/performance cookies. These allow us to recognise and count the number of visitors to our site and to see how visitors move around when using our site. This helps us to improve how it works, for example, by ensuring that users are finding what they are looking for easily.

    1.4. When you consent to cookies on our website, you are consenting to our use of those cookies that are not strictly necessary. Please see section 5 of this policy for further information about how you can manage cookies through your browser settings.


    2.1 In the table below we have set out the cookies used on this site, their purpose and their duration:

    CookiePurposeDuration/ ExpiryType of Cookie
    Pardot Cookies
    Pardot is an automated marketing system provided by Salesforce. We use Pardot cookies to track visitor and prospect activities on our site. Pardot sets first-party cookies for tracking purposes, and sets third-party cookies for redundancy. More information about Pardot can be found here: https://www.pardot.com/ and more about Pardot cookies can be found here: https://help.salesforce.com/articleView?id=pardot_basics_cookies.htm&type=5.
    pardotThis cookie is only set when a user is logged into Pardot, and helps to maintain the session and remember table filters. It is not set on to other visitors browsers.Only for the user’s sessionTargeting
    visitor_id517141 and visitor_id517141 hashThis cookie is used to track visitors. It is composed of a unique visitor ID and the unique identifier of your account. For example, the cookie name “visitor_id12345” stores the visitor value “1010101010” and “12345” is the account identifier.10 yearsFunctionality
    lpv517141This is the unique visitor ID assigned by Pardot from the visitor cookie.Only for the user’s sessionFunctionality
    Vimeo Cookies
    vuidThese are used by Vimeo to track the ID for the session. Vimeo’s privacy policy can be found here: https://vimeo.com/privacy.1 YearPerformance
    Google and Google Analytics Cookies
    We use a variety of Google and Google Analytics cookies. You can read Google’s privacy policy at: https://www.google.co.uk/policies/privacy/ and find out more about Google Analytics at: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage. For more information about how Google collects and uses data when you use its partners’ sites or apps, please visit https://www.google.com/policies/privacy/partners/. You can find out how to opt out of being tracked by Google Analytics by visiting https://tools.google.com/dlpage/gaoptout.
    _utmaThis is set by Google to create a persistent ID to track visitors across multiple visits.2 yearsPerformance
    _utmbThis is set by Google and it tracks the date and time a user enters our site.2 yearsPerformance
    _utmcThis is set by Google and it tracks the date and time a user leaves our site.Only for the user’s sessionPerformance
    _utmzThis is set by Google and identifies which traffic source brought the user to the site, for example Google search engine, Instagram etc.30 minutesPerformance
    _gaThis is a Google Analytic cookie which is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.2 yearsPerformance
    _gidThis cookie stores and updates a unique value for each page visited.24 hoursPerformance
    Response Tap
    adiLP, adiS and adiViThese are set by Response Tap and they track the use of phone numbers displayed on our site. We use Response Tap to find out which marketing source is driving traffic to our website and to link visitor behaviour to telephone calls. You can read their privacy policy here: https://www.responsetap.com/gb/privacy-policy/.1/2 hour/ Continuously updatedPerformance
    adiV1 Year /Continuously updatedPerformance
    JSESSIONIDUsed by ResponseTap, which tracks the use of phone numbers displayed on this website.Only for the user’s sessionPerformance
    Lotame Cookies and Pixel Tags
    Lotame is a data management platform which allows us to collect, organise and use data to assist with our marketing campaigns. You can read about how Lotame uses personal data it collects using its products and services here: https://www.lotame.com/about-lotame/privacy/lotames-products-services-privacy-policy/. Details of how to opt-out of Lotame cookies can be found here: https://www.lotame.com/about-lotame/privacy/opt-out/.
    _cc_aud, _cc_cc, _cc_dc, _cc_idThese cookies are set by Lotame and used for targeting, marketing and advertising.1 yearTargeting
    _fbpThis cookie is used by Facebook to deliver advertisements from third party advertisers.3 monthsTargeting
    Other Cookies
    __cfduidThis Crazy Egg cookie is used to identify individuals behind a shared IP address and test performance of our website.1 YearTargeting
    __cfduidThis is a pardot.com cookie used to identify individuals in order to improve the performance of our website.1 YearPerformance
    FrThis cookie is used by the AddThis social sharing widget to enable visitors to share content with a range of networking and sharing platforms. It stores an updated page share count.3 monthsPerformance

    2.2. Most of the cookies listed above are ‘third party cookies’, meaning they are set by third parties and we have no control over them other than allowing them to be served.
    2.3. To the extent that any personal information is collected by us through cookies, our Privacy Policy will apply to our processing of that personal information.


    3.1. A web beacon is a clear graphic image that records the pages visited on a website and can be used in combination with cookies. Web beacons sometimes process personal information, including your IP address, the browser you use and whether a cookie has been dropped on the browser. We use web beacons like Facebook pixel to understand who reads our website and the pages that are frequently visited.
    3.2. We use social media plugins like ‘Addthis’ on our website which also works in combination with cookies. This plugin allows users to share content to various social media platforms.


    4.1. Most browsers automatically accept cookies, but you can usually change your browser settings to limit or prevent cookies. We have set out links to the opt-out pages of the most common browsers below:

    4.2. To prevent your data being used by Google Analytics, you can visit: https://tools.google.com/dlpage/gaoptout.
    4.3. If you set your browser to not accept cookies, please note it may result in certain sections or features of our site not working properly and certain personalised services not being provided to you or users of your computer.
    4.4. You can learn more about how to control cookies, including opting out of certain third party cookies at: https://www.networkadvertising.org/understanding-online-advertising/what-are-my-options/. More information about cookies generally can be found at: http://www.allaboutcookies.org/. You can find out more about behavioural advertising here: http://www.youronlinechoices.eu/.

    Please do not hesitate to contact us regarding any matter relating to this policy. Questions, comments and requests regarding this cookie policy can either be emailed to dataprotection@ecoworldballymore.com or sent by post to Data Protection Officer, Data Department, Whistleglade Company C/O Ballymore, 4th Floor 161 Marsh Wall, London, England and Wales, United Kingdom, E14 9SJ.

    We may update this policy from time to time. Please check back here whenever you visit our site to see if any changes have been made. When we update this Cookie Policy, we will also update the date at the top.